In the current environment, the promise of data is high, but the reality is abysmal. If data is the basis of your internal operations and your customer relationships, it certainly plays a key role in decision-making. Therefore, it makes sense to exercise a high degree of caution with your data. It means managing and protecting its integrity. Data will not work for you unless you cultivate its values.
The data strategy cannot be stagnant; change management leads to success. With mergers, leadership changes, new regulations, new competitors and random changes in business, a flexible approach tailored to your needs is the only way to go.